{"title":"Breastfeeding","description":"\u003cp\u003eThoughtfully curated to support breastfeeding, our Breastfeeding Essentials collection includes practical, everyday items designed to support comfort, milk collection, and feeding routines — helping make each feed feel a little more manageable.\u003c\/p\u003e","products":[{"product_id":"haakaa-silicone-breastpump","title":"Haakaa Silicone Breastpump","description":"\u003cp data-start=\"165\" data-end=\"580\"\u003eThe Haakaa Silicone Breast Pump is a simple, gentle way to express milk without adding complexity to already busy days and nights. A key staple by all of us at Luna Mumma, the Haakaa Silicone Breast Pump is designed to work with your body, offering quiet, hands-free support during feeds, helping you collect milk effortlessly and comfortably. Soft on sensitive skin and easy to use anywhere, it’s a reassuring essential for those early weeks when flexibility, comfort and ease matter most. \u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"609\"\u003e\u003cstrong data-start=\"582\" data-end=\"609\"\u003eKey features \u0026amp; benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"610\" data-end=\"1304\"\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eMade from 100% food-grade silicone — safe, non-toxic and gentle for mums and babies\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eBPA, PVC and phthalate-free\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003e100mL smaller size - does not get in the way when feeding from the opposite breast\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eOne-size design comfortably suits all breast shapes and size\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eSoft, flexible silicone for comfort on sensitive, post-birth skin\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eLightweight and portable — ideal for night feeds, travel or on-the-go use\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"701\"\u003eSafe for steam sterilisers and boiling water for easy cleaning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luna Mumma","offers":[{"title":"Default Title","offer_id":62936496472433,"sku":null,"price":23.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/5908\/4401\/files\/2_b73e1451-d27f-4ab6-853a-0135b4dfd85d.png?v=1769048270"},{"product_id":"haakaa-ladybug-milk-collector","title":"Haakaa Ladybug Milk Collector","description":"\u003cp data-end=\"667\" data-start=\"207\"\u003eThe Haakaa Ladybug Milk Collector is an absolute essential product for all new mums.  In the early days of breastfeeding, your body often produces more milk than your baby needs — and without this product, that precious milk can easily be lost. The Ladybug gently collects letdown while you feed on the other side, helping you save every drop and effortlessly build a freezer stash, without adding extra work to already full days and nights.\u003c\/p\u003e\n\u003cp data-end=\"976\" data-start=\"669\"\u003eDesigned to suction securely and sit comfortably inside your nursing bra or crop, it’s discreet, lightweight and easy to use — making it perfect for night feeds, couch feeds and those moments when you just want things to feel simpler. For many mums, it quickly becomes a must-have in postpartum life.\u003c\/p\u003e\n\u003cp data-end=\"1014\" data-start=\"978\"\u003e\u003cstrong data-end=\"1014\" data-start=\"978\"\u003eWhy mums love the Haakaa Ladybug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1525\" data-start=\"1015\"\u003e\n\u003cli data-end=\"1089\" data-start=\"1015\"\u003e\n\u003cp data-end=\"1089\" data-start=\"1017\"\u003eCollects letdown milk during feeds so nothing goes to waste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1160\" data-start=\"1090\"\u003e\n\u003cp data-end=\"1160\" data-start=\"1092\"\u003eHelps build a freezer supply in the early days without pumping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1236\" data-start=\"1161\"\u003e\n\u003cp data-end=\"1236\" data-start=\"1163\"\u003eSecure suction fit to stay in place while feeding on the other side\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1310\" data-start=\"1237\"\u003e\n\u003cp data-end=\"1310\" data-start=\"1239\"\u003eSlim, curved design fits comfortably inside a nursing bra or crop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1382\" data-start=\"1311\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1313\"\u003eSoft, flexible silicone that’s gentle on sensitive, post-birth skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1446\" data-start=\"1383\"\u003e\n\u003cp data-end=\"1446\" data-start=\"1385\"\u003eQuiet, discreet and easy to use — ideal for night feeds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1447\"\u003e\n\u003cp data-end=\"1525\" data-start=\"1449\"\u003eA true must-have essential for new mums navigating early breastfeeding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1447\"\u003e75mL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luna Mumma","offers":[{"title":"Default Title","offer_id":62936586551665,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/5908\/4401\/files\/Product_1_ba1dbf2d-18cc-4eeb-83e7-d63ab1e8cbd9.png?v=1769049148"},{"product_id":"cold-hot-breast-pads","title":"Cold \u0026 Hot Breast Pads","description":"\u003cp data-end=\"609\" data-start=\"272\"\u003eDesigned to support breastfeeding mums through those tender, uncomfortable moments, these cold breast gel pads offer relief when your body needs it most. Whether you’re managing engorgement, blocked ducts, mastitis discomfort.  these pads provide soothing, targeted comfort.\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"611\"\u003eIn line with updated ABA guidelines, these pads align with the use of cold therapy to help reduce inflammation, swelling and pain experienced during blocked ducts and with mastitis. These cooling pads also assist with easing engorgement or providing relief for sore breasts in the early days of breastfeeding. \u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"611\"\u003eThese reusable breast pads are essential for every mother expecting to breastfeed. \u003c\/p\u003e\n\u003cp data-end=\"908\" data-start=\"881\"\u003e\u003cstrong data-end=\"908\" data-start=\"881\"\u003eKey features \u0026amp; benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1484\" data-start=\"909\"\u003e\n\u003cli data-end=\"982\" data-start=\"909\"\u003e\n\u003cp data-end=\"982\" data-start=\"911\"\u003eIncludes two reusable breast gel pads for alternating or dual use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1068\" data-start=\"983\"\u003e\n\u003cp data-end=\"1068\" data-start=\"985\"\u003eCold therapy helps relieve engorgement, swelling and breastfeeding discomfort\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1284\" data-start=\"1227\"\u003e\n\u003cp data-end=\"1284\" data-start=\"1229\"\u003eChill in the fridge or freezer for cooling relief\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1353\" data-start=\"1285\"\u003e\n\u003cp data-end=\"1353\" data-start=\"1287\"\u003eSoft, skin-friendly outer cover for comfort on sensitive breasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1422\" data-start=\"1354\"\u003e\n\u003cp data-end=\"1422\" data-start=\"1356\"\u003eDesigned to fit comfortably inside a bra or around a breast pump\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1484\" data-start=\"1423\"\u003e\n\u003cp data-end=\"1484\" data-start=\"1425\"\u003eReusable and easy to clean for ongoing postpartum support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1484\" data-start=\"1423\"\u003eCan be heated to support milk flow during pumping\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luna Mumma","offers":[{"title":"Default Title","offer_id":62937098551665,"sku":null,"price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/5908\/4401\/files\/Product_4c9d4e22-200a-452a-bf7f-75d1fe08c8b3.png?v=1769063973"}],"url":"https:\/\/lunamumma.com.au\/collections\/breastfeeding.oembed","provider":"Luna Mumma","version":"1.0","type":"link"}